The Data Understanding phase exists precisely to catch these problems before they become expensive. Here are five of the most common pitfalls, and what to do about each.

Here is a number that surprises a lot of people: only about 20% of enterprise data is structured. The other 80% — emails, PDFs, images, videos, call transcripts, social media posts, scanned contracts — is unstructured.

Most people have heard the term "big data" tossed around in meetings for years. Fewer people could actually tell you what makes data "big" in a way that matters for an AI project.